Subject: Workshop on promoting cultural collections
The Conservation Center for Art and Historic Artifacts (CCAHA) presents: Telling the Story: Promoting Cultural Collections Philadelphia, PA - September 25, 2006 Monday, September 25, 2006 Pennsylvania Hospital, Zubrow Auditorium 800 Spruce Street Philadelphia, PA 9-9:30am Registration and Coffee 9:30am-4pm Workshop Cosponsored by: Pennsylvania Hospital Historic Collections This workshop will focus on strategies for museum, archives, and library professionals to effectively use marketing and public relations to tell the stories of their collections throughout the year, and not just during special exhibitions. It will present the basic components of a public relations program, examine strategies that have worked for other institutions, and tackle some challenging situations drawn from the audience. In addition, a panel of museum professionals will be on hand to share their personal success stories. Speakers Keltie Hawkins, Marketing and Communications Manager at the Conservation Center for Art and Historic Artifacts, has served as a key player in creating a newsletter for the Center, redesigning the Center's website, garnering increased press coverage, and producing a video in collaboration with WHYY, Philadelphia's local public television station, on the conservation treatment of John James Audubon's Birds of America. Before coming to the Center, she worked as a Marketing Assistant and as a Sales and Exhibits Coordinator at the Brookings Institution, as Marketing Associate at Counterpoint Press (Washington, DC), and as an Editor for Running Press in Philadelphia. Lee Price, Director of Development at the Conservation Center for Art and Historic Artifacts, has worked as a fundraising and marketing consultant for many regional and national cultural institutions. Over the past 18 years, he has helped to raise over $30 million in federal, state, and private funding for nonprofit organizations in the Philadelphia area. Before entering the nonprofit field in the late 1980's, he served for four years as publisher and editor of a tourist newspaper for the Bucks County region. Workshop brochure and registration form: <URL:http://www.ccaha.org/workshop_cal.php> If you have special needs, please contact CCAHA three weeks prior to the workshop date so that accommodations can be made. This workshop is partially subsidized through funding from the William Penn Foundation, the Dolfinger-McMahon Foundation, the Independence Foundation, and The Claneil Foundation. For information about CCAHA, its programs and services, see <URL:http://www.ccaha.org> or contact CCAHA's Preservation Services Office at 215-545-0613 or ccaha [at] ccaha__org. *** Conservation DistList Instance 20:12 Distributed: Friday, September 1, 2006 Message Id: cdl-20-12-014 ***Received on Monday, 14 August, 2006