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Re: [ARSCLIST] The 35mm fad and record ageing
One of the underlying questions is- who had 35mm equipment?  I suppose such 
recording was possible in Hollywood, using, say, a Foley stage and 
individual 35mm tracks- however many the recorder was set up for.  I have a 
vague memory of a chamber group being recorded this way.
Editing alternate takes would be a nightmare since the spockets would be in 
different places for each take.  I'd say they would have to have been 
"direct to film."   It's too likely a fun idea not to have been tested.
One advantage to 35mm film- one strip thereov- was the possibilty of using 
wider tracks to reduce signal to noise.  Even though I worked for Everest- 
street salesman- I never understood why they used that unvinyl which went 
noisy after a limited number of plays, much faster than vinyl.  That kinda 
cancelled the s/n advantage of the tape.
All playback comments refer to the records when current.  Each pressing 
formula ages differently and, when played back today, will have about 50 
years of chemical reaction with the world which will have created 
differences among them that were of no consequence when they were fresh.
Steve Smolian
.
----- Original Message ----- 
From: "Tom Fine" <tflists@xxxxxxxxxxxxxxxxxxx>
To: <ARSCLIST@xxxxxxxxxxxx>
Sent: Tuesday, July 10, 2007 9:31 PM
Subject: [ARSCLIST] The 35mm fad
I am trying to gather facts for what might be a web page maybe an article 
about the short but exciting fad of using 35mm mag-film as the original 
recording/mastering medium for music records back in the late 50's and 
early 60's. I have a bunch of good information on Everest, Mercury Living 
Presence and Command but would like to know more details about the few 
other studios that deployed 35mm and also if there were any record 
companies beyond Everest, Mercury, Command and later Project 3 that used 
this technology as a featured part of their marketing.
This guy in Japan did a pretty good job collecting references to most of 
the Mercury Perfect Presence Sound series:
http://microgroove.jp/mercury/PPS.shtml
[BTW, the PPS series was different from the Living Presence use of 35mm in 
that these were multi-mic studio production albums probably set up to 
compete against stuff like Command's hifi-extravaganzas. Living Presence 
35mm records were made like all the rest -- 3 mics to 3 tracks, editing on 
session tapes and mastering to LP with a live 3-2 mixdown so the LP master 
was one generation away from the session recording. The three Fennell 
albums were the only time Mercury classical-marketed albums were done with 
many mics in a studio-production type atmosphere. The Victor Herbert and 
George Gershwin albums were done on tape at Fine Recording in Manhattan. 
The Cole Porter album was done at Fine Recording Bayside (former Everest 
studio) on 35mm.]
Note that not all PPS series albums were done on 35mm, but from this 
discography (which is basically lifted from Ruppli), it appears that 35mm 
albums were done at Fine Recording, United Recording (Bill Putnam) in 
Hollywood, Radio Recorders in Hollywood and maybe -- but it's not clear --  
Universal Recording in Chicago.
Later, in the mid and late 60's, Enoch Light's Project 3 made 35mm-master 
recordings at Fine Recording and later at A&R Studios in NY.
I don't know if this fad was ever wider-spread -- that's what I'm hoping 
other listmembers might know.
I'd also love to know details about the 35mm recording equipment and 
techniques at the Hollywood recording studios mentioned, Universal 
Recording and A&R. For instance, at Fine Recording the Westrex recording 
and playback EQ curves were tweaked to produce flatter extended treble 
response for music recording. I don't know if Hollywood in the early 60's 
operated on a standard EQ curve for 35mm recording or if Westrex machines 
had one curve, RCA had another, etc. Did other music-album recording 
studios tweak their film machines to have an extended/flatter top end?
Finally, in case I do a web page, discography info about any Mercury 
albums not detailed on the page above and anything that was not on 
Mercury, Command, Everest or Project 3 that is a confirmed case of 35mm 
original recording/master.
Thanks in advance. This fad ended up pretty short-lived among the record 
companies due to the high cost 35mm and the limited number of studios 
using it. But, the sensation definitely raised the quality bar on regular 
magnetic tape. Several Ampex veterans have told me that Ampex's extensive 
re-thinking and science research of magnetic recording that led to the 
MR-70 was because corporate and marketing people panic'd about 35mm's 
perceived superiority. The MR-70 was by all accounts an amazing piece of 
engineering and capable of superior sound to all other tape machines of 
the time, but was priced too high for the market and thus was a 
monetary/business failure. Once solid-state technology matured a bit, 
Ampex was able to produce the same superior electric specs and nearly as 
good mechanical specs at market-bearable prices with the AG-440. Research 
for the MR-70 led to numerous AES papers which expanded the knowledge and 
science of magnetic recording and tape recorder design. I'd be curious to 
know if there were other similar indirect fall-outs from the 35mm fad.
-- Tom Fine
PS -- for those interested, John Frayne of Westrex wrote an article for 
the AES Journal in 1960 that gives a lot of detail about the original 
Everest setup. And there was a 1967 Popular Science article detailing 
step-by-step a Project 3 session recorded to 35mm at Fine Recording, then 
taking the album thru the editing, mastering and manufacturing process.
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