[PADG:884] Re: PADG Preservation slogans

[Roberta Pilette <roberta.pilette@xxxxxxxx>]

Hi,
  Yale had a whole campaign that we rolled out with the institution of 
spill proof mugs.  It was part of our overhaul of the food & drink policy.
http://www.library.yale.edu/about/pres_policy.html
  We also did new signage designed by a graphic artist and took ideas 
stolen from Notre Dame for other signs.  [I don't have them available 
electronically, but if you want, would be happy to send you a set.] The one 
thing we didn't do is come up with a snappy slogan -- but what a great idea.

Bobbie Pilette
Yale


At 03:57 PM 3/2/2006, you wrote:
> Does anyone have any particularly catchy slogans for a preservation campaign?
> The Preservation Committee here is considering handing out spill proof 
> mugs and wonders if this has been done
> elsewhere and with what success?
>
> I like the Descartian version so far:  "I drink therefore I spill...." but 
> there's also "Think of it as a collegiate sippy cup."
>
> Ideas anyone?
> Do's and don'ts?
>
> Julia Merkel